Do I Look Like A Gamer - Cupcake & GamePad Social

“Improving diversity in the video game industry includes the people who are making the games we all love to play” - Nigel Twumasi, mayamada

#WeAreAllGamers

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Tazziii Photo from mayamada's "Do I Look Like A Gamer?" Campaign

Our Mission

We are launching this campaign so that future generations of talent will know there is a place for them in the games industry. Empowering them to be an active part of shaping the future of gaming.

Our GamePad events have been a platform for promoting inclusion and diversity in video games since 2015. In 2020 we joined Ukie’s #RaiseTheGame pledge and created an online experience that has allowed us to bring awareness to the diversity of roles and people that exist in gaming today.

To do this we have selected 40 people, made up of players and makers, to be part of a photo campaign around the message “Do I Look Like A Gamer?”.

The question is designed to provoke thought and reflection within video games, forcing organisations to genuinely consider the type of people they are employing and the people who play their games.

Photos of the 40 will be showcased to inspire young people from underrepresented groups, who will be able to gain valuable insight to career paths into the industry and connect with professionals and peers in a way that will raise aspiration and push progress in gaming.

We are at the start of a brand new decade of gaming and we want your help to make a genuine, long-lasting impact so young people with aspirations of getting into the industry at the end of this decade are much better represented than they are today.

"Do I Look Like A Gamer?"

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Nigel Photo in mayamada "Do I Look Like A Gamer?" Campaign

Campaign Photoshoot

We are planning our “Do I Look Like A Gamer?” campaign photoshoot days and looking for Players & Makers to be part of this year’s photo campaign. If you think there needs to be more of YOU represented in games then get involved!

Join The Campaign 40

Campaign Partners

"Do I Look Like A Gamer?" Campaign Supporter Logos

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Our Team

Meet the core team behind the
"Do I Look Like A Gamer?" Campaign.

Nigel

Tazziii

Tazziii Team Headshot - Do I Look Like A Gamer Campaign

Gina

Gina Team Headshot - Do I Look Like A Gamer Campaign

Ben

Ben Team Headshot - Do I Look Like A Gamer Campaign