
"Meet as many people as possible, and don't be afraid to ask." - HaZ Dulull (Founder, Beyond The Pixels)
"Do I Look Like A Gamer?" at MCM London Comic Con
Who says networking can’t be fun?
The Cupcake & GamePad Social is back and the perfect summer holiday outing for the whole family. Join us at Samsung KX in King’s Cross for a free, all-ages day of video games, industry connections, and yep – free cupcakes!
This is networking with a twist. The Cupcake & GamePad Social brings together young people, aspiring professionals, and games industry experts in a low-pressure, welcoming environment. You’ll leave with new connections, new contacts, and maybe even some prizes.
Cupcakes
Our friends at Kups Bakery are giving us some delicious treats, and the first 40 attendees through the door will get a token to redeem a cupcake during the event โ so make sure you get there early!
Nex Playground
This year we’re featuring the newly released Nex Playground console at the event. Get ready for fun, active movement challenges that everyone can enjoy, and no controller is needed. So you can get involved whether you’re an experienced gamer or getting into games for the first time.
Video Game Triathlon
Our fan-favourite Video Game Triathlon is back and better than ever! Teams from each wristband group will go head-to-head across three different games for a chance to win great prizes from our campaign supporters. It’s friendly competition at its finest. Weโll be playing Just Dance, Mario Kart, and fantastic indie title Dunk Dunk for a chance to win copies of the game for the winning team!
Networking
Whether you’re building your career in games, supporting the next generation of diverse talent, or just love playing – there’s something here for you, and all ages and gaming experience levels are welcome.
Are you a games industry professional? We’d love to have you join us too. The Cupcake & GamePad Social is a brilliant opportunity to meet aspiring games professionals in a relaxed, low-pressure environment – play some games, share your story, and talk about what you do in the industry. Your presence makes a real difference to the people in the room who are just starting out.
The Cupcake & GamePad Social is part of the “Do I Look Like A Gamer?” campaign โ now in its fifth year, challenging stereotypes in gaming culture and creating pathways for diverse talent.

๐ Thursday 13th August 2026 ยท โฐ 3:00PM โ 8:00PM ยท ๐ Samsung KX, Coal Drops Yard, King’s Cross
















