Cupcake & GamePad Social (August 2025) - Photo Credit Henry Edwards-Xu (20)

Join the “Do I Look Like A Gamer?” Campaign Launch livestream to hear the story behind the campaign, meet guests, and find out how to get involved in 2026.

“Never stop creating and sharing your work.” - Jade Leamcharaskul, Composer

"Do I Look Like A Gamer?" Next 1UP End of Year Livestream

Watch On YouTube
Watch On Twitch

It’s almost time! Join us for the “Do I Look Like A Gamer?” Campaign Launch Livestream as we kick off the 2026 plans and celebrate our 5th year.

This year’s launch is about telling the story of what diversity in games means to us, why it still matters in 2026, and how the conversation has evolved across players, makers, the industry and wider industry.

Gaming remains one of the biggest entertainment mediums in the world, but is still going through difficult change – which is why we’re creating this space for honest conversation, insight, and community so we can demystify it together.

This livestream brings together all corners of games to connect, learn, and get clear on how to get involved in this year’s campaign. Here is what you can expect during the livestream:

  • Nigel and Tazziii share the story behind “Do I Look Like A Gamer?” and what the 5th year means for the campaign and the industry in 2026.
  • Guest conversations focused on personal journeys into the games industry and community.
  • Opportunities to feature indie games and hear directly from developers.
  • Discover how to take part in the campaign, join the conversation, and be part of the journey throughout 2026.

Whether you are an industry professional, an aspiring game developer, an indie creator, or a passionate player, this launch is your invitation to take part.

Share Your Voice

We want this to be a conversation? Join the chat, connect with us in Discord, and share what you are excited about, what you are worried about, and what changes you want to see in games.

Follow the journey

Make sure you follow us on Twitch and YouTube, and join the Discord to be part of the journey as the campaign unfolds.

Event Details

Date: Saturday 16 May

Time: 1:00 PM BST | 2:00 PM CET | 8:00 AM ET | 7:00 AM CT

Where to watch:

If you have any questions or need assistance, please contact:

We look forward to seeing you join us for the launch!

The 2025 “Do I Look Like A Gamer?” campaign launches in May 2026, featuring 40 diverse individuals from across the gaming community.

Join Our Discord

  • About Us

    mayamada is a creative manga brand set within a universe of unique characters and stories.

    Copyright 2022. All rights Reserved.

  • Our Mission

    We’re launching the “Do I Look Like A Gamer” representation campaign so that future generations of talent will know there is a place for them in video games. Empowering them to be an active part of shaping the future of gaming. We are at the start of a brand new decade of gaming and we want your help to make a genuine, long-lasting impact so young people with aspirations of getting into the industry at the end of this decade are much better represented than they are today.