DILLAG Cupcake & GamePad Social (August 2025) - Photo Credit Henry Edwards-Xu (37)

Networking just got a whole lot tastier! Young people, aspiring professionals, current professionals and family are invited to mayamada’s Cupcake & GamePad Social at Samsung KX!

"Meet as many people as possible, and don't be afraid to ask." - HaZ Dulull (Founder, Beyond The Pixels)

"Do I Look Like A Gamer?" at MCM London Comic Con

Who says networking can’t be fun?

The Cupcake & GamePad Social is back and the perfect summer holiday outing for the whole family. Join us at Samsung KX in King’s Cross for a free, all-ages day of video games, industry connections, and yep – free cupcakes!

This is networking with a twist. The Cupcake & GamePad Social brings together young people, aspiring professionals, and games industry experts in a low-pressure, welcoming environment. You’ll leave with new connections, new contacts, and maybe even some prizes.


Cupcakes

Our friends at Kups Bakery are giving us some delicious treats, and the first 40 attendees through the door will get a token to redeem a cupcake during the event โ€” so make sure you get there early!

Nex Playground

This year we’re featuring the newly released Nex Playground console at the event. Get ready for fun, active movement challenges that everyone can enjoy, and no controller is needed. So you can get involved whether you’re an experienced gamer or getting into games for the first time.

Video Game Triathlon

Our fan-favourite Video Game Triathlon is back and better than ever! Teams from each wristband group will go head-to-head across three different games for a chance to win great prizes from our campaign supporters. It’s friendly competition at its finest. Weโ€™ll be playing Just Dance, Mario Kart, and fantastic indie title Dunk Dunk for a chance to win copies of the game for the winning team!

Networking

Whether you’re building your career in games, supporting the next generation of diverse talent, or just love playing – there’s something here for you, and all ages and gaming experience levels are welcome.

Are you a games industry professional? We’d love to have you join us too. The Cupcake & GamePad Social is a brilliant opportunity to meet aspiring games professionals in a relaxed, low-pressure environment – play some games, share your story, and talk about what you do in the industry. Your presence makes a real difference to the people in the room who are just starting out.

The Cupcake & GamePad Social is part of the “Do I Look Like A Gamer?” campaign โ€” now in its fifth year, challenging stereotypes in gaming culture and creating pathways for diverse talent.

๐Ÿ“… Thursday 13th August 2026 ยท โฐ 3:00PM โ€“ 8:00PM ยท ๐Ÿ“ Samsung KX, Coal Drops Yard, King’s Cross

"Do I Look Like A Gamer?" at MCM London Comic Con