“Lean into the things that fascinate and obsess you.” - Maja Bodenstein, Writer
"Do I Look Like A Gamer?" x King Barcelona
In our fifth year of pushing for increased diversity and inclusion in gaming, we’re partnering with King to bring the campaign to Barcelona on Wednesday, 15th April 2026. This is an exciting new chapter as we expand beyond the UK to showcase what gaming diversity means across Europe.
Two Ways to Get Involved
Whether you work in games, aspire to break into the industry, or simply love playing, this is your chance to be part of a movement challenging perceptions about who belongs in gaming.
Option 1: Join the Photoshoot
Be one of the faces representing Barcelona’s gaming community in this year’s campaign. We’re making up to 20 places available for local game developers, students, content creators, esports players, and passionate gamers to have their photo taken as part of the campaign.
What’s involved:
- 30-minute photoshoot session wearing our campaign t-shirt
- Bring your favourite controller (or use one of ours)
- Share your gaming story through a brief profile interview
When: Wednesday 15 April 2026, 11:00–16:00 CET
Where: King Barcelona Offices, Carrer de la Ciutat de Granada, 150
Photoshoot slots are subject to availability and will be confirmed on a first-come, first-served basis. Sign up now to register your interest!Â
Option 2: Attend the Meet & Greet
You can also join mayamada co-founder Nigel and Creative Director Tazziii for a lunchtime gathering celebrating five years of the campaign. We’ll be taking a break from taking photos to meet and connect with Barcelona’s gaming community. Alongside King’s team, you’ll get to hear about the campaign’s mission, and discover how you can get involved throughout the year.
What to expect:
- Learn about the campaign’s journey and vision for the future
- Network with local game developers, students, and community members over lunch
- Hear from King about their commitment to diversity in gaming
- Discover opportunities to participate in campaign activities beyond the photoshoot
- You can also sign up for the photoshoot on the day (subject to available space)
When: Wednesday 15th April 2026, 12:00–14:30 CET
Where: King Barcelona Offices, Carrer de la Ciutat de Granada, 150
Lunch will be provided, with dietary options to accommodate various needs. Registration is required for building access.
The 2026 “Do I Look Like A Gamer?” campaign is launching in May 2025, featuring 40 diverse individuals from across the gaming community.
Why This Matters
Barcelona has one of Europe’s most vibrant and diverse gaming communities. By bringing “Do I Look Like A Gamer?” to Spain, we’re showing young people from all backgrounds that there’s absolutely a place for them in video games – whether that’s creating them, competing in them, or simply having fun playing them.
Your participation helps inspire the next generation of gaming talent and challenges the narrow perceptions of what it means to be a gamer.
Join us in Barcelona, and let’s change the narrative and empower future generations of diverse games talent!
