October 24th-26th, 2025

The “Do I Look Like A Gamer?” campaign is designed to challenge the stereotype of the word “gamer” whilst showcasing diversity and inclusion within the gaming community.

This October, we’re bringing the campaign to MCM London Comic Con with an exciting weekend of activities that invite players and makers from various roles within the gaming industry and culture to take part. From developers to casual players, professional gamers to enthusiasts, tabletop fans to anime lovers – everyone is welcome.

We believe in celebrating diversity and inclusivity, which is why we’ve created a range of activities suitable for all ages, abilities, and experience levels. All genders, ethnicities, sexualities, abilities, and backgrounds are welcome and encouraged to participate throughout the weekend.

Join Us at Comic Con!

Visit our booth all weekend for campaign photos and indie game showcases.

Take on the Video Game Triathlon – team up with friends and family to tackle challenges across three different games. Perfect for gamers of all ages and abilities, with prizes available!

Attend our panels and workshops:

• Anime 101: Why It Hits Different – Friday 24th, 2:20pm-3:10pm (Creator Stage)
• Indie Dev Risk vs Reward – Saturday 25th, 6:05pm-6:50pm (Careers Stage)
• Tabletop Game Design Workshop – Sunday 26th, 2:10pm-3:10pm (Cap Suit Room 10)

So if you feel there should be more of YOU represented in games, get involved! Whether you’re participating in a workshop, competing in the triathlon, or simply discovering new indie games at our booth, you’re helping us redefine what it means to be a gamer.

If you’re interested in visiting us and being part of this exciting campaign at MCM London Comic Con, grab your tickets now and come find us throughout the weekend. We look forward to meeting you and celebrating gaming diversity together!